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The following write-up is not a review. This is a press writeup released by the brand intended to create awareness around the new Air Max 2009+. This shoe is currently available in the Nike stores in India at INR.10,800.

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Nike Air Max 2009+ (press release)
Published: May 2, 2009
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BEAVERTON, OR, USA -- Nike is introducing a new shoe designed specifically for the athlete who runs to train for their sport: the Nike Air Max 2009+. This shoe is built on an iconic product - the Air Max 360 - while providing performance driven technology insights from Nike's core running performance shoes.

"The Air Max+ 2009 is a superb fusion of iconic style and running performance,"said Phil McCartney, Global Product Director for Nike Running. "Our goal was to maintain the design language pioneered by the Air Max 360 while adding innovation from our core running products."

Air Max 2009+

The ultra light upper of the Air Max+ 2009 is constructed with Flywire technology. This groundbreaking technology debuted 2008 in Beijing and acts like synthetic tendons to provide targeted support and a dynamic fit. The full-length Cushlon midsole combines plush cushioning with springy resilience for comfort and protection. The full-length, articulated Max Air unit provides maximum cushioning and allows for a smoother, more natural range of motion while running.

Other important features include:

  • Removal of the Pebax cage for softer cushioning and protection.
  • An engineered heel collar that conforms to heel shape for a plush fit.
  • Increased rubber coverage under the Max Air-Sole unit that leads to increased durability.
  • A dynamic mesh upper that provides a premium blend of lightweight comfort and breathability.
  • Single-layer Ortholite® sockliner with Fitsole geometry that adds a measure of cushioning and support.
  • Strategically-placed lugs and a Waffle outsole configuration through the forefoot for optimal traction, durability and cushioning.
  • Flex grooves engineered into the midsole and outsole enhance flexibility through propulsion.

The Air Max+ 2009 will be available at retail in the US beginning April, 2009.

The shoe is Nike+ enabled, allowing it to support the Nike+ sensor in the shoe that talks to the Nike+ receiver in the Apple iPod nano and Apple iPod touch. For more information on Nike+ visit www.nikeplus.com .



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