Store reviews
Published: October 28, 2008
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Earlier the ground floor used to sell regular Reebok merchandise, but recently they have renovated the ground floor to make way for a Reebok 'Classics' section. Reebok seems to be betting big on the fashion segment in sneakers and it is evident from the fact that they have started converting a part of their bigger stores into Reebok Classic. In some places, they have gone out of the way and converted whole stores into Classics. Very brave indeed.
The first thing which strikes you when you enter the ground floor is the pschydelic assortment of 'Classic' products. By 'Classic', Reebok means Manish Arora's 'Fish Fry' collection (which I think is a serious assault on aesthetic sense), canvas and canvas lookalike sneakers and a few of their classic Nylons, and a few models of reissued Reebok Pumps. The word 'Classics' here is a misnomer and has been abused somewhat by Reebok, because unlike Adidas, which clearly defines what kind of products fall under 'Originals', I found it a struggle to relate Reebok's product offering to Classics. In my personal opinion, the word classic would relate to the Reebok Freestyle, Classic Nylons, Reebok InstaPump Fury, Reebok SoleTrainer, vintage Blaze, or any other model which was released at least ten years ago, which would automatically include the DMX 6 and the DMX 10's.
Anyway - even if you don't buy anything from the ground floor, it is still worth pottering around a bit till you get bored and decide to hit the first floor. The first floor has the regular Reebok products - running shoes, a few basketball shoes etc. When I went to this store, Reebok had recently launched the new versions of the Hexride ( we reviewed the original version around 6 months ago), so the shoe wall had a few of these models displayed. Can't say much about the store assistants, since I really don't have anything to say. My drone about the mediocre quality of sales staff in shoe stores might seem a nag, but that's how it is really. Hope someone from the brands read this and do something about it, like training them better, or simply getting better people. Puma manages it just fine, so I don't see what the big fuss is all about.
Location: South Extension Market, New Delhi.
Products available: Reebok Fish Fry, Canvas Sneakers, Hexride running shoes, Premier series running shoes, Sandals (floaters), a few basketball shoes. And yes, inline skates as well.
Verdict: Reebok tries to marry classics with their performance products in this store, with mixed results. The ground floor might quell some of your curiousity about what the 'Classics' is all about, while the first floor sells the expected Reebok stuff. Sales staff quality is pedestrian. Really.
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