Only a handful of footwear brands make their products in the United States. Among them, New Balance is the only one with a sizeable assortment – and by that, we mean a more than half a dozen different models.
Even so, New Balance makes only a small percentage of their total footwear production stateside. Barring a small number of shoes made in the UK, the rest are manufactured in Asia.
New Balance was founded in the Boston area, so it’s fitting that it retained a part of its production in the same country. It also helps that New Balance isn’t a listed company; this gives it leeway to do things which would otherwise be frowned upon by public market investors.
There’s another reason why manufacturing in the US suits New Balance’s overall plans well. In our 2014 review of the 1260V4, we discussed the possibility of New Balance supplying made-in-USA shoes to the military based on the Berry Amendment.
And guess what – the Department of Defense awarded New Balance a $17.3 million contract in 2018 to supply shoes to new recruits.
We’re not saying that the contract is the reason behind New Balance’s US manufacturing facility, but it turned out to be pretty convenient.
Given how small and high-priced New Balance’s US collection is, it doesn’t make business sense. But it is certainly great PR – and any brand could do with that.
Nike’s sourcing model was based on Asian manufacturing from the start, so it never had a strong domestic production foothold to begin with. Only their Air bag cushioning inserts are partially made in their IHM facilities, a division which is also a general supplier of industrial Polyurethane films and sheets.
Saucony was originally a US brand and made shoes locally till the early ’90s. But its ownership has changed hands a few times and they no longer sell US-manufactured shoes. It’s interesting though, that Saucony’s current owner is Wolverine Worldwide Inc, a company which also owns the Merrell and Wolverine work boot brand.
The Wolverine brand makes a few of their shoes in the US, so if Saucony really tried, they could come up with a small collection. After all, they did bid for the same US military shoe contract which ultimately went to New Balance.
adidas is interesting. Being a German company, its manufacturing base originated in Europe, followed by outsourcing to Asia. They were recently in the news for their Speedfactory in Georgia – a pilot concept with a focus on automation in footwear production. If you want to know more, this Solereview article will help.
Some of the Speedfactory products have hit the market, and that’s the reason the adidas makes it to this list. The Speedfactory AM4 products are based on the UltraBoost platform with several variants.
One good thing about the Speedfactory assortment is the negligible retail price premium over the Asia-made versions. For example, all the AM4 products retail for $200 – which is just 12% higher than the UltraBoost’s $180 retail. That said, it helped that adidas chose a $180 shoe to start with.
Before diving into the list, it’s important to clarify the difference between ‘Made in USA’ and ‘Assembled in USA’ footwear. The percentage of local content needs to be at least 70% to qualify as ‘made in USA.’ Else, it’s ‘Assembled in the USA.’
This is only for the US; other countries will have different standards. For example, in Canada, the level of localization needs to be 51% or more. In this guide, the New Balance 1260V7, the 1340V3, and the adidas Speedfactory AM4 models are assembled in the USA.
Besides the country of origin, do US-made running shoes offer any advantage over outsourced ones? Functionally speaking, that is?
No. The manufacturing process of industrial products such as running shoes is highly standardized and documented. The way the uppers are cut and put together is the same, and so is the sole molding and fixing process.
Since US-made and assembled shoes aren’t superior to their Asian versions, buying one should be nothing more than a matter of personal choice.
This is a straightforward guide – just two brands feature here. We’ll start with the adidas Speedfactory AM4.
1) The adidas Speedfactory AM4
The cushioned and responsive Boost foam midsole looks familiar, but the AM4 uses innovative construction techniques. For example, there’s the glue-free bonding of the upper to the midsole along with the fused midfoot and heel patches.
The AM4 is as legit a running shoe as the UltraBoost. The high-volume Boost midsole is good for easy runs; the knit upper doesn’t offer a customized fit due to its closed bootie design but is secure enough for low-speed runs.
All AM4 shoes have an NFC (Near Field Communication) chip embedded in their tongue. Pictured is the AM4 inspired by Tampa Bay Lightening’s team jersey.
2) New Balance 1260V7
The 1260 is New Balance’s top traditional stability shoe with a medial post. In our opinion, we see the 1260 as the only ‘serious’ running shoe in this guide – if you’re opening to wearing a shoe with a medial post, that is.
If you like wearing posted running shoes, you’re in for a treat. The FuelCell infused midsole is cushioned and responsive enough for long runs and daily training; the upper is plush, breathable, and sells in four widths.
3) New Balance 1340V3
This stability shoe is built like a truck – and weighs like one too. Its 15.4-ounce frame includes an extra-large and extra-supportive medial-post for a very stable ride. A wide outsole and a plastic Torsion shank also add to the 1340’s stability.
The upper is constructed old-school style with plenty of supportive external layering lined with soft-touch materials on the inside. The upper fit isn’t very accommodating though, and a bit narrow. Luckily, there are multiple widths sold with this model.
4) New Balance 1540V3
What? Another 15-ounce (14.9, to be exact) stability shoe? By now, we have realized that most US-produced New Balance shoes are either heavy-duty stability or walking shoes. But if you’re in the demographics of consumers who prefer stiff and heavy running shoes, rejoice.
The 1540 doesn’t have a humongous wedge like the 1260 and 1340. Its stability manners come from the wide outsole geometry and the dual-density midsole with a sloped medial post with a TPU ‘rollbar’.
The upper has a conventional cut-stitch-and-assemble design which, honestly, feels out of place on a shoe which retails at $170. While there’s sufficient room upfront, the tongue is short and could do with more padding.
5) New Balance 990V5
The 13.7-ounce 990V5 isn’t your modern ‘running’ shoe. It uses midsole tech which was lost to time during the 1990s – like the Encap PU cassette with a softer EVA core. The upper is made of suede, closed mesh, and molded TPU trims – all relics of a long-gone era.
With its cushy Ortholite insole and multi-density midsole, this is a comfortable walking shoe at best; run in the 990 at your peril. In New Balance’s own words, “worn supermodels in London and by dads in Ohio.”
6) New Balance Women’s Fresh Foam Cruz V2 Sock
On a list which is populated with stodgy and 14-ounce stability shoes, the Fresh Foam Cruz is like – ahem – a breath of ‘Fresh’ air.
However, this is no performance running shoe. The collapsible heel and a relaxed bootie upper means that the aptly named Cruz Sock is best used for lounging around the neighborhood instead of doing serious miles in them.
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